Empowering Mindset Coaching

to Cultivate Wellbeing and Confidence

Welcome.

I’m Alice-May Purkiss, founder of AMP Coaching. I’m a mindset coach who works with creativity and wellbeing in mind. I help the burnt out, anxious, self-doubting and overwhelmed reconnect with their authentic selves to build lasting resilience and confidence.

Through creative and holistic approaches, I empower my clients to embrace their creativity, trust their intuition and cultivate a balanced, fulfilling life. My work goes beyond addressing immediate challenges - I help uncover and shift deep-rooted limiting beliefs, fostering meaningful and sustainable transformation.

After working with me, clients move from feeling lost and drained to feeling aligned, confident and empowered, equipped with the tools and mindset to thrive on their own terms.

Alice-May Purkiss, 30 something white woman with glasses laughing to camera

Get in touch

Alice-May Purkiss, 30 something white woman who is a wellbeing coach in glasses smiling at the camera.

Who am I?

I’m an EMCC Accredited Mindset and Transformation Coach, writer and advocate for authentic living. My mission is to help people break free from burnout, overwhelm, and self-doubt so they can reconnect with themselves, build resilience and live with confidence and creativity.

Having navigated my own journey through challenges like anxiety, grief, and creative blocks, I understand what it’s like to feel stuck, lost, or disconnected from your true self. That’s why I’m passionate about helping others find clarity, trust their intuition, and create a life that feels aligned and fulfilling.

Through 1:1 coaching, creative workshops, and my Authenticity Unlocked program, I offer tools, strategies, and a compassionate space for transformation. My approach is holistic, blending mindset work with creative exploration to help you shift limiting beliefs, embrace your potential, and build a life that truly reflects who you are.

If you’re ready to step into your power, rewrite the narrative, and move from exhaustion to empowerment, I’m here to support you every step of the way.

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What I Do